Hotel Proxy in conjunction with Google Analytics offer powerful reporting tools that help hoteliers to measure, analyse, adapt to market conditions and take actions where needed. These reporting skills make Hotel Proxy the most valuable strategic ally for the policy setting hotel owners and managers.
Google Analytics is an independent service offered by Google that generates detailed statistics about the visitors to a website. We customize the analytics service according to your hotels requirements and we offer a very useful tool that can measure your website's performance.
Visits can be tracked from all referrers, including search engines, display advertising, pay-per-click networks, e-mail marketing and digital collateral such as links within PDF documents.
At Hotel Proxy we use the Google Analytics approach in order to present independent, objective and real data from an external and reliable source. Hotel Proxy’s users have access to high level dashboard-type data and more in-depth data further into the report set.
Funnel visualization is one of the most important techniques with which poor performing pages can be identified. The hotelier can trace the source of the visitors (referrers), the amount of time they spent on the page and their location.
Predicting the future is something that marketers have not achieved. At least not until today. The only way to “foreseen” the future for your business and take all the necessary actions to keep it on the right track would be trough the analysis of your past performance. Measuring the present and previous performance, analyzing the results and comparing it with your goals that you had set in the past and the targets that you set for the future, adapting to the macroeconomic and microeconomic environment is the only way to improve. This is exactly what Hotel Proxy’s powerful reporting in conjunction with Google Analytics does for you.